Sandra cut her tech-teeth with SaaS and has never looked back. She's spent over 20 years in tech taking new products to markets. Some of them won awards, others were acquired, all drew the attention of Fortune 500. Sandra loves to understand what companies need & tell the stories that help make technology come alive. She’s held roles in Marketing, CEO, GM, and BD. Sandra has a B.Sci. from UBC & Dipl. Marketing Management from BCIT. She's featured in "Innovation Nation" about successful tech entrepreneurs and Canada 150 Women. Currently she is VP Marketing at ActiveState.