Quantum group in 3d quantum gravity

It is well-known that quantum groups are relevant to describe the quantum regime of 3d gravity. They encode a deformation of the gauge symmetries (Lorentz symmetries) parametrized by the value of the cosmological constant. They appear as some kind of regularization either through the quantization of the Chern-Simons formulation (Fock-Rosly formulation/combinatorial quantization, path integral quantization) or the state sum approach (Turaev-Viro model). Such deformation might be perplexing from a classical picture since the action is defined in terms of plain/undeformed gauge symmetry. I would like to present here a novel way to derive/justify such quantum group deformation, starting from the classical action.