Email Marketing Specialist

Job type: Administrative

Are you an exceptional communicator who knows how to meaningfully connect with audiences through email marketing and communications? Do you want to showcase some of the grandest scientific puzzles in the universe, and the scientists tackling them?

Perimeter is seeking an Email Marketing Specialist who will help the Institute connect with its priority audiences through timely, relevant communications. As the Email Marketing Specialist, you are a creative and clear communicator with a deep understanding of Perimeter’s stakeholders – including public and private supporters, the scientific community, the general public and more.

Reporting to the Digital Marketing Manager, you are an experienced email marketer with a knack for nurturing audience engagement and diving into data to make informed, strategic decisions. As a member of Perimeter’s Communications team, you share the importance of fundamental science, and the value of Perimeter, in support of institutional goals. You oversee Perimeter’s marketing automation (MA) systems and its integration with the contact relation management (CRM) system, and you have an uncanny ability to extract, analyze and convey meaningful information.

Core Responsibilities

  • Manage all email marketing at Perimeter – from list curation and management to database oversight, email/e-blast creation, execution, management, and reporting
  • Work with the Digital Marketing Manager to help plan and create tailored content for email campaigns and communications related to Perimeter’s goals of fundraising, recruitment, outreach, communicating science, and building the overall Perimeter brand
  • Oversee Perimeter’s audience segmentation, message targeting and conversion – i.e. moving funding and recruitment audiences along the engagement and nurturing pathways
  • Write, design, and edit all email marketing campaigns to various audiences (donors, teachers, and other subscribers), including curation and management of various lists and databases, strategic recommendations to stakeholders, management, execution, and post-campaign reporting
  • Create, design, and maintain lead-generation landing pages and forms (Hubspot), including all back-end workflows
  • Champion the contact relationship management (CRM) (Salesforce), and the marketing automation (Hubspot) systems as a super-user, and support data integrity, analysis, and extraction; implementation, monitor, adjusting and reporting on campaigns
  • Develop internal communications including Perimeter’s weekly internal e-newsletter (“PI This Week”), digital signage, intranet (PION) content, institutional announcements/communications
  • Compile and analyze relevant email marketing metrics and use them to inform and guide strategy, and reports for leadership and the Board, etc.
  • Audit the Marketing Automation tool (Hubspot) to ensure Perimeter remains in good standing with email compliance. Quarterly audits to ensure data is accurate, lists are cleaned up, old contacts deleted, etc.
  • Assist in assuring and reporting that Perimeter is compliant with the Canadian Anti-Spam Legislation and other regulations for e-communications
  • Stay up-to-date on email and digital marketing trends and make recommendations to Perimeter’s digital marketing strategy

Required Knowledge & Competencies

  • A completed postsecondary education in marketing, communications, digital marketing or related field
  • 3 years of email marketing and communications experience, including previous experience running digital marketing campaigns, MA and CRM systems
  • Highly developed writing/editing and communications skills, with a talent for explaining difficult concepts in clear and accessible ways
  • Experience with relevant tools including Salesforce (or comparable CRM), Hubspot (or comparable), with an eye for detail and precision
  • Demonstrated skills and accomplishments in sourcing outside contact lists and growing overall contact system databases
  • Strong organization, time management, prioritization and multi-tasking skills with a high attention to detail
  • Ability to work independently and as a team member
  • Ability to work under pressure, managing several projects simultaneously with minimal supervision
  • Additional Assets include: Experience in a not-for-profit setting, knowledge of relevant people in the scientific, academic, political, bureaucratic, media and outreach circles and a passion for communicating science

Please submit your cover letter and resume indicating experience and relevant qualifications before March 16, 2023, in order to ensure full consideration of your application. The posting will remain live until the position is filled. We thank all applicants in advance for their interest in support of Perimeter Institute but will only be connecting with select individuals.

Perimeter Institute is committed to diversity within its community and especially welcomes applications from racialized persons, women, Indigenous/Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas.

Perimeter Institute provides support throughout the application process for applicants with disabilities. We work with you to understand the impact of your disability to appropriately accommodate you during the application/interview process. Please contact [email protected] for assistance.