As physicists, we have become accustomed to the idea that a theory\\\'s content is always most transparent when written in coordinate-free language. But sometimes the choice of a good coordinate system is very useful for settling deep conceptual issues. Think of how Eddington-Finkelstein coordinates settled the longstanding question of whether the event horizon of a Schwarzschild black hole corresponds to a real spacetime singularity or not. Similarly we believe for an information-oriented or Bayesian approach to quantum foundations: That one good coordinate system may (eventually!) be worth more than a hundred blue-in-the-face arguments. This talk will motivate and chronicle the search for one such candidate coordinate system---the so-called Symmetric Informationally Complete Measurement---which has caught the attention of a handful of us here at PI and a handful of our visitors.