Quantum theory does not define its own landscape. We structure the landscape in response to some contemplated inadequacy of quantum theory. Much foundational work has been motivated by perceived conceptual inadequacies associated with non-locality and the measurement problem. By denying the descriptive function of the quantum state a pragmatist approach may free quantum theory of every conceptual flaw, only to highlight questions we can’t use the theory to address. We should seek to populate the quantum landscape with theories we could use to answer these questions.